AI Insights · Timothy · January 2025
Top 5 Beauty Retail Apps on Android in Austria Q4 2024
Explore the performance trends of the top beauty retail apps on Android in Austria during Q4 2024, with data insights from Sensor Tower.
In the fourth quarter of 2024, Austria's beauty retail app landscape on Android saw notable activity. According to Sensor Tower, these top five apps showcased varying trends in downloads and active users.
Mein dm experienced a peak in weekly downloads at around 7.7K in late October. Active users fluctuated throughout the quarter, reaching over 173K in early December before tapering off to 134K by the end of December.
BIPA Österreich saw a significant spike in downloads, with numbers reaching 4.5K in mid-November. Active users grew steadily, peaking at approximately 24K in mid-December.
RITUALS - Cosmetics maintained a steady download rate, with a notable dip to around 560 by year-end. Active users rose to a high of about 5.4K in late December.
Notino: perfumes and cosmetics had a varied download pattern, with numbers peaking at about 2.4K in early December. Active users increased to over 14K in early December, before settling at 11K at the close of the year.
Douglas – Parfüm & Kosmetik recorded its highest downloads at 1.4K in late November. Active user numbers peaked at 7.2K mid-December, showing a gradual decline towards the end of the quarter.
For more detailed insights and data analysis, Sensor Tower provides comprehensive reports on app performance across various metrics.